Beautiful Greece – picture by Flickr user JFXie
It isn’t just us that think Greece is the place to go right now; the latest trend update from Thomas Cook shows a marked increase in the country’s desirability amongst holidaymakers.
Sales, marketing and e-commerce director Mike Hoban said: ”Searches for Santorini have doubled as have those for our specialist Greek tour operator, Manos, and other Greek islands including Crete and Zakynthos.
“As people put a holiday abroad at the top of their shopping list, it appears to be stalwart favourites, like Greece, that are in high demand this year.”
ABTA, too, confirmed the trend:”UK Bookings to Greece, in common with other Eurozone countries, were hit hard in 2010 as sterling fell in value against the Euro. Good value resorts in North Africa were the main beneficiary of this fall in business. However last year, sterling rallied and we started to see a shift back to the Eurozone.” said a spokesman.
He continued: “January is traditionally the busiest single month for summer holiday bookings, particularly the family market and early booking indications to Greece are very positive with some of our members reporting booking levels not seen since 2009. However, if bookings are to hold strong it is essential that Greek suppliers do not respond to these positive signs, as they have in past years, by increasing prices.”
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